I started Wonderkind
I started Wonderkind three years ago in February 2020. It was my first time working in advertising after spending most of my career in sales and consulting. We started as a a team of about 30 twentysomething women working out of a house filming content for food and beverage brands. Then, our work began to spread on social media and by word of mouth, and we blew up. Today, we service over 200 consumer brands in design, photography, and social media. When we first started, Wonderkind was made up of the exact target audience of a lot of brands — Gen Z and millennials. Normally at advertising agencies the people are a little bit older and it's a bit more stuffy. But, we were just young girls on these calls with brands, and they were happy to work with that energetic youthful mindset.